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For our mindset monday this week I want to take a short lesson from the butterfly.

As humans we have a tendancy to move towards pleasure, and avoid pain.  Nobody naturally moves towards or is motivated by pain.

However often while in the middle of a challenging situation, we do everything we can to escape and avoid the challenge we are faced with.

Learn From The Butterfly

Our lesson to be learnt today is learnt from the process the butterfly goes through to break free from it’s cocoon to begin its new life as the amazing new and transformed creature.

As we know the butterfly begins its life as a caterpillar and then begins the process of metamorphosis by spinning itself a cocoon where it will live in darkness while the processes of change take place.

This process of change takes the caterpillar into its new form, however…

When the butterfly is ready to break free from its cocoon, if it were to be helped by a human or any other external assistance, it would not develop the strength it needs to spread its wings and fly, as it was created to do.  Without this struggle, the butterfly would not develop and would end up dying, falling short of its destiny.

If the butterfly is left to undergo this time of struggle, to build and develop its strength, to break free from its confines and the things which hold it back from achieving its destiny, it will naturally develop the strength it needs to spread its wings and fly!

Dont Run From Struggles

To apply this analogy to our lives, if we run from hard situations and prefer to hide ourselves away from confronting issues in our lives, we will not develop the physical and mental strength we need to be the very people we were created to be.

Often I see kids who have been given everything they ask for, and end up having no sense of value for what they have.  The same is true with life and success.  I’m not saying that we should look for struggles, or hope to have struggles in our lives, but rather, when they do present themselves be prepared to push through with an attitude of understanding that they will produce strength, patience, endurance and wisdom.

These struggles can allow us to create our own success toolkits, which we can draw on at other times in our lives, filled with widsom to overcome adversity.

We are all faced with the opportunity to run from adversity and struggles, or face them with an attitude that as we move further along on our success journey, climb higher on the mountains of success, the path will become narrower, the air will become thinner, the companions will become fewer, and the trail will become harder - but the view from the top will be well worth it!

On a closing note… the bible says in James

“Consider it pure joy, my brothers, whenever you face trials of many kinds, because you know that the testing of your faith develops perseverance. Perseverance must finish its work so that you may be mature and complete, not lacking anything. If any of you lacks wisdom, he should ask God, who gives generously to all without finding fault, and it will be given to him.”

So consider it joy when you face trials, knowing that your trials, as you go through them and come out the other end will develop your faith, your belief system, your attitude, your outlook on life, and this will develop perseverance, the ability to push through, go higher, go faster, go longer, go further!

I’d love to hear from any of you who have stories of perseverance to share with the other readers, please leave comments and I’d be happy to share them in future posts as well.

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Just last week I watched a great webinar with Perry Belcher and Ryan Deiss, called Social Media Money System, where they talked about the power of social media networks such as Twitter, Youtube and Facebook, and how when leveraged properly they can really help you not only build traffic to your websites or blogs, but also work towards helping you build your list with targetted followers.

Now you may have heard all of the news stories about Perry Belcher and how he got one of his online businesses shut down for making untrue claims in his advertising, and if you want to see the stories, you just have to do a search on YouTube for Perry Belcher Arrested to see the news stories.  Anyway, he’s pretty open and honest about it all, and I’ll be honest I am still a little sceptical and unsure about who’s telling the truth, but with that all said, he is one talented and smart internet marketer, so I’m more than happy to take the good and leave the bad.

So that leads me to my own discovery of a powerful little List Building Secret which I pretty much stumbled upon through my own efforts integrating my social media networks to build traffic to this blog and my desire to teach more and more people how to make money online.

As I’ve discussed in the past, and I’m sure you’ve all heard it a thousands times before, the money is in the list, and we all know that even if you had a list of 100,000 people with permission to email them, there’s more power in a smaller targetted list, than a massive random list.

Social media networks such have twitter, have allowed everyday internet marketers and even newbies to access what I’ll call the ‘public lists’ of the internet marketing gurus like Perry Belcher and Ryan Deis… By the By, their little Social Media Money System launch which came from their webinar last week, which sold out in the first day, would have landed them a measley $1.7Million in sales in just 24 hours… Just a little something to wet your appetite.

So back to Twitter - if you haven’t got yourself a twitter account because you just cant work out how it could benefit your business, or you just dont have time to tweet, let me start by saying GO AND SIGN UP FOR TWITTER NOW! And as you read on I have no doubt by the end of this blog post that you’ll do it…

My Simple List Building Secret - Leveraging Twitter and Another Secret Site

As I was saying, twitter allows you to view the ‘public lists’ of anyone you want, so if marketers like Perry Belcher have done the hard work to attract people who are interested in making money online, or someone who is particularly famous in your particular niche, they will have a large following of targetted followers.  By simply viewing their twitter profile on www.twitter.com and clicking on the link that says “Followers” you can view their whole list of followers!

Pretty powerful huh?

So there’s a ready made list…

Say you’re running a blog about Car Insurance - funnily enough I have one right here - Car Insurance Scoop (its just one of my little side projects which i’ll shed some more light on in the near future).  You want to drive traffic and build a list of people who drive cars right?  Well do you think there might already be car insurance companies on twitter who have done some hard work in building a following, and maybe even because of the size of their brand they have followers who are particularly interested in cars and car insurance.

Using http://search.twitter.com or a site like http://www.buzzom.com you can search for keywords used in user profiles or tweets.  Then when you find a profile which has a large number of followers, view their profile, then click on the “Followers” link.

Now you can start building your own list of targetted followers…

But how do you get them following you and subscribing to your list?

I’m glad you asked…

A lot of twitter users are using 3rd party services and applications to do automated tweets, and automatic Direct Messages when someone starts following them.

The service which I am currently using is called Tweet Later - This service allows you to do a number of things and has both a free and a paid subscription, but for the purposes of my list building strategy you’ll only need to sign up for the free membership.

So here it is…

List Building Secret - Step 1

Sign up for a Tweet Later account - which allows you to manage multiple twitter accounts by the way.

When you have your Tweet Later account all set up, log in and add a new Twitter Account, this is done by simply selecting Twitter

Then adding your twitter username and password:

And further down on that same screen - here’s the simple list building secret.

Add an Auto Welcome message, which includes a link to your website or blog.  Make sure this message is welcoming and inviting and not just a blatant spam message to get them to click on your link, but if you’re targetting the right audience and you can present yourself as an expert in the field, or passionate about your niche then they’re going to want to check it out for more information about you.

This auto welcome message will be sent as a Direct Message to new followers twitter accounts when they start following you.

List Building Secret - Step 2

As we have previously discussed, begin to research industry leaders who are on twitter and already have a large following.  Seek them out, and begin to follow their followers.

The strategy behind following their followers is that, many people now use an autofollow system, whereby the automatically follow back people who follow them.

With a large enough percentage of these people following you back you will be building your own follower base.

Twitter does however have restrictions on how many people you can follow each day, and once you reach that you’ll have to wait until the next day to follow more people.

When you reach 2000 followers there is also a follower/following ratio, so its no good if you’re following 2000 people but only 250 are following you.

A simple strategy for building your twitter followers quickly and balancing out your follower/following ratio is by using a site like http://www.buzzom.com which allows you to “Flush” out people who you are following but are not following you back.

Here’s a sneak peak at a daily routine for building your twitter followers:

1. Go to a targetted list of followers - of an industry leader (eg Perry Belcher)

2. Follow as many of their followers as Twitter will allow you to in one day

3. Wait 24 hours

4. Go to http://www.buzzom.com and flush out the people who did not follow you back and return to step 1.

List Building Secret - Step 3

The main impact this will have will be to increase traffic to your website or blog, so for us to achieve the ultimate, which is to have them graduate from being a twitter follower to a subscriber on our database, we need to have a compelling offer.  Something which is motivating enough for them to give us their name and email address and give us permission to contact them.  An example is a free 7 page report on “Secrets to ….” in your niche market, or like I have done here, offer free Ebook downloads.

The positioning of your optin is also key to increasing your opt-in rates.  If you’re targetting an english reading audience, at the top of a right hand side bar is the best position, as it is above the fold, and our brain is used to reading left to right, meaning our eyes automatically go there.

Another great place to position an opt-in is at the beginning or end of blog posts, particularly popular ones which are receiving good amounts of Search Engine Traffic.

So there you have it folks, a simple list building and traffic building secret to build your online business and make more money!  Perry Belcher actually says that he averages about $1 per subscriber per month, so there’s some good motivation for you to get off your butt and start building your list!

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So often I hear people speak about how amazing it is to be able to turn your passion into profits, and get paid to do, or speak about or teach or train others in what you love, and how the internet has made it possible for anyone to make a full time living out of any old passion.

Whether that may be knitting, public speaking, internet marketing, golf, swimming, wine, food, whatever…

Dont get me wrong, I am all for turning your passion into profits, I even created a facebook group recently to gather people together and teach them how to do that!  Turn Your Passion Into Profits - Facebook group

But I have some bad news…

If you’re the only one in the world who is passionate about your niche or topic, then its going to be pretty hard to turn that passion into profits… not impossible, but just plain hard work, and I’ll be honest, i’m not a fan of hard work.  To create profits in any market you need to have A MARKET…

So one key element before launching out into any business project, is the dreaded topic of market research, we must gain an understanding of whether or not there is actually a market for a product or service within your particular passion.

The three key elements of our market research online are:

1. Volume of people

We can easily find out whether there are many people who are interested in our passion and our chosen niche by doing some simple keyword research.

Since Google has cemented its position as #1 search engine commanding over 80% of all global searches, we can quite safely conduct our market research using Google’s Keyword Research tool

https://adwords.google.com/select/KeywordToolExternal

This tool will allow you to type in keywords and keyword phrases, specifying a particular region, or the entire world, and it will return the results of how many people search for that term of phrase per month, and whether or not its trending up, down or sideways.

Now specific figures will be different for each person, because if you’re able to sell a $1000 product or service to your market you’re going to need less volume than if you’re selling a $17 product or service.

So gauge whether or not you think there is much of a market by researching whether or not people are searching for your specific keyword phrases.

2. Commercial Value

Even though you may have discovered that there are 100,000+ people searching for a specified keyword within your niche each month, that doesn’t automatically mean that you could make money from it.

The way we can ascertain commercial value within your niche is to see whether or not companies are paying money to advertise.

If companies are paying money to advertise then they are obviously confident that they will receive a return on their investment.

Google Keyword Research tool also will give us the CPC or cost per click, advertisers are paying for traffic in google with the sponsored listings.

The higher this CPC value the high the commercial value of your market and your niche keywords.

3. Market Competition

We may have discovered our passion has a huge following, and high search rates, and also has a high commercial value, but lastly we need to work out whether or not this market already has massive competition.

Competition isn’t always a bad thing, but particularly when you’re starting out in internet marketing it can be frustrating to spend a lot of time developing your business and waiting for the results.

To determine our levels of competition we can see how much competition there is within Google Adwords, in our keyword research tool, but another way of determining competition in our market is to type one of our primary keywords into a google search and see how many competing websites are displayed in google search results.

In the top right of the screen Google will display a figure for how many webpages are listed for that keyword.

This will give you a final indication as to how much competition there is in your particular passion market.

This is a great place to get started, before you start forking out money to have websites built and you put your time into building a business.

That being said there are always going to be occasions when new ideas, and passions create a market which didn’t previously exist, so dont let this put you off from developing your own ideas into a successful business.

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Welcome to another episode of Mindset Monday - if you hadn’t guessed I’m very passionate about working with people to build the right mindset for them to succeed as the mind is often the only thing which stands between an individual and their success.  We often fall short of our goals, but fail to see the blockages which exist in our mind.

Long before Arnie was voted in a governor he said this:

“The mind is the limit. As long as the mind can envision the fact that you can do something, you can do it-as long as you really believe 100 percent. ”

“I don’t mind.” - is a common phrase in society today, but there are too many people who don’t mind. As the scriptures say “A man who is double minded is unstable in all his ways.”

A person who ‘doesn’t mind’ doesn’t dream, and people who don’t dream will find themself drifting along with the crowd.  To follow the crowd may mean to miss the mark for your own life.  You cannot live out the dreams of another, and similarly no one else can live out the success of your life.  If you don’t, no one else will. No one else can be you, so be you to the best of your ability.

When you start believing in yourself then you will begin to hit your straps and find the groove in your own life success.  Your life wasn’t destined to be mediocre.  Mediocrity is accepted as the norm in society today and anyone who succeeds is considered special.  Let me tell you, ‘you are special.’  You were not created for a life of mediocrity, nor to simply sit back on the lilo of life floating on a river or mediocrity.  Your life was created with a purpose.  More than to be guided by society, but you have the opportunity to rise up and guide society.

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.”

-Vincent T. Lombardi

The mind is the powerhouse for success.

Your mind can be the difference between a potential success and a success.

Each and every person is unique.  Not another person who has, does or will live on this planet is the same.  Therefore you have unique dreams and desires, unique ideas that lead to a unique life.  However the extent to which your life is unique and inturn a success is determined by your mind.  While you are unique its still possible for you to choose to follow the crowd with your actions, the way you dress, the music you listen to, the words you speak, and the success you achieve in your life.  Alternatively should you choose to follow those desires and dreams, planted in your heart, you have the opportunity to be the causal factor of a dramatic change to the world.

“Where there’s a will there’s a way, but without a will, you wont!”

The Matrix - Break Free and Create Your Own Success

I love the movie ‘The Matrix’, you may have seen it, let’s look at the Matrix for a second as an analogy for you living out your life of succes.

In ‘The Matrix’, Artificial Intelligence created a computer construct (The Matrix) of OUR present day world and, through a hardwire directly into the brain, fed it to us humans who were, in reality, kept in incubators and used for their energy output as a power source for the Artificial Intelligence. In other words “reality” existed ONLY in our minds.  Everything we “experience”; everything we “do” - it’s all just a dream!

Neo was presented with the opportunity to break out of the Matrix.  An opportunity to reject what everyone knew as being normal, and step into his own reality, a destiny that was determined by his own desires and dreams.

As long as you believe in yourself, as long as you have faith in yourself, as long as you can dream the dream, then you have the ability to live out your dreams.

We are all faced with the exact same opportunity as we continue to ‘choose our own adventure.’  We all have the opportunity now to determine in our mind that we will no longer go along with the crowd.  No longer follow the ways of society and accept mediocrity as our level of life, but rise above, take the action that needs to be taken in order to see our dreams become a reality.

It all begins in the mind.  The piece of meat between your ears that has the ability to think, make decisions, and retain knowledge.  That’s where the rest of your life begins, in your mind!  Just as ‘Arnie’ so aptly put it, as long as you can ‘envision the fact that you can do something, you can do it-as long as you really believe 100 percent.’ As long as you believe in yourself, as long as you have faith in yourself, as long as you can dream the dream then you have the ability to live the dream.

Make A Conscious Decision

It takes a conscious decision.  Neo had to decide in his mind if he would continue to live in a world where no one questioned why things were the way they were, much like a world without dreams.  His other option was to break out of the matrix and live in a world where he was in control of his own destiny and the destiny of others around him.  He chose his ‘own adventure.’

Do you see things as they are and ask why?

Or;

Do you see things as they could be and ask why not?

The mind is where your dreams begin.  You must know and understand that your mind is the breeding ground for the adventure you choose to take on.  The ability to cultivate, feed and allow your dreams to grow is imperative.  A narrow mind will suffocate your dreams.  The dream is only the beginning, but the ability to dream is essential.

Feed your faith and your doubts will starve to death.

Have you heard of the GIGO principle?  It’s a well-known principle in the IT world where programming is concerned.  It’s simple; the principle states “Garbage In, Garbage Out.”  It’s the same with your life.  To be successful, and to have a successful mind you must feed it with success.  Think successful thoughts, feeding the faith within you.

Your future is determined by … what you see it can be … what you want it to be … and what you make it to be.

Field of Dreams - Your Mind

Consider your mind to be like an empty field, where you have the opportunity to plant any seeds that you want.  Plant seeds of success and you will reap a harvest of success.  Plant seeds of failure, doubt and fear and that’s what you will reap.

Your mind is where you develop your beliefs and your world view.

Just for a minute do some soul searching, ask yourself a few questions:

• What do you believe about yourself?
• Do you believe that you deserve to be successful?
• Do you believe that you have what it takes to be successful?
• Do you believe that people around you are committed to your success?
• What do you believe about success?
• How will you know when you achieve success?
• What is your greatest fear?
• Where does that fear come from?

As we journey through life, often seeds which we have not planted ourselves take root and rather than producing a harvest which creates success, we end up growing weeds which attempt to choke out our success.  When we have negative words spoken over us which we take on and rather than ripping them out before they take root, we allow them to take hold by meditating on them, and giving them our attention.

Things such as fear, doubt and negativity are all examples of weeds which just have no place in our mind, but unless we understand that we have the ability to remove them and replace them with new positive beliefs and empowering thoughts we often just let them grow until they overpower the success we’re trying to harvest.

Really quickly as I finish, here are three simple steps to ensuring that your Mind, the breeding ground for success, is producing the right harvest:

1. Take Ownership Of Your Mind and Your Success

Mind your own business!  Your success is your business! Your attitude is your business!  Your life and where you take it is your business…

So take ownership of where you are at with your life and where you are headed.

If you are not where you want to be, identify the reasons you are where you are, and work out what you need to do to begin the journey to where you want to be.

If your field of dreams is full of weeds and not producing the desired harvest, begin some heavy digging, remove any undesirables and start over, but dont you dare play the blame game, you are in control, and although there may have been circumstances which were out of your control, which can be attributed to your current circumstances, its now up to you to take ownership, take control and begin to journey to your desired destination.

Take ownership!

2. Be Very Protective About The Seeds You Allow To Be Planted

You have the power to choose which seeds are planted and take root in your own mind.

While we dont have the power to stop certain seeds from being thrown out and scattered, such as other peoples opinions which they so graciously share with us, negative words spoken over us etc, we do not have to allow them to take root.  As simply as dismissing them from our mind and not dwelling on the thoughts, as well as replacing negative thoughts or words with positive thoughts and the opposite we can take control over the seeds which are planted in our mind.

Your voice is the most powerful voice in your life, so start using it.  Dont allow other people to have the most dominant voice in your world.

As well, be very careful about the seeds you allow to be sown in your mind through what you watch, and what you listen to… the media, newspapers, television, music etc.

Be deliberate about the seeds which are sown and take root in your mind.

3. Be Quick To Pull Out And Replace Disempowering Thoughts And Beliefs Which Try To Take Root

Just a you need to be careful abut the seeds you allow to be scattered or planted, if you have any disempowering beliefs or negative beliefs about yourself, about your ability to create success in your life, be very quick to remove them before they become hardwired into your belief system.

I have written about the power of confession and empowering thoughts before, but very breifly, your confession has the ability to create and cement beliefs in your mind and your heart.

On a physiological level, words you speak, must begin as a thought in your mind.  You cannot speak without first thinking about those words. And after you speak, you hear those words you have just spoken, therefor you again are forced to think about what you have just said. Double Whammy!

To create new empowering thoughts and beliefs begin to speak out positive confessions.

If you follow these 3 simple steps you will be well on your way to a harvest of success!

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This week I spent 2 hours consulting a not for profit on SEO basics and its amazing how just a small amount of knowledge in the basics of search engine optimization can go a long way.

This company is a reputable Australian company, with a Google Page Rank of 6 (which is very good for a company who knows nothing about SEO), yet they were only getting 1000 to 2000 unique visitors per month, for keywords which had quite low levels of competition.

The jury is still out as to the results they will get after just 2 hours of SEO basics but I would dare to commit to atleast double that traffic within a month or so after implementing some of the onsite search engine optmization techniques and strategies I taught them.

So for newbies to internet marketing, blogging and making money online, its really important to get a basic understanding of SEO in the early days as your build your website or blog.

What is SEO and How Does It Relate To Me?

SEO or Search Engine Optimization is both an art form and a science which involves techniques and strategies in how you publish your website and web content to gain the attention of Search Engines (like Google) to assist with driving traffic to your website.

Now understand that SEO and search engine traffic should be just one source of traffic for your online business, never rely on one source of traffic to build your online business, as I’m sure you’ve all heard it said “Dont put all your eggs in one basket”.

Search engines can be quite temperamental, and if they make a change which takes you from #1 to completely disappearing from their radar and you’re totally reliant on Search Engine Traffic then your business could be in trouble, so while its important to focus on SEO and optimizing your website and content for Search Traffic, dont let it be your only source of traffic.

Google Search Engine is really the big daddy amongst a myriad of search engines, with over 80% of the world wide search traffic. So in most of what I’ll cover in this post, we’ll consider that we’re Optimizing for Google Search.

Other search engines include:

• Yahoo!
• MSN / Bing
• Ask.com
• Business.com

SEO Basics

There are essentially 4 elements to the basics of SEO:

1. Keyword Research
2. SEO Copywriting
3. Link Building
4. Onsite Search Engine Optimization

SEO Basics - Keyword Research

We have looked at the basics of Keyword Research in previous posts, when talking about optimizing blog posts for SEO and also optimizing for Google Adsense.

For general SEO, its important to do your keyword research as there’s no point guessing which keywords you think you should be targetting for Search Engine Traffic.

In conducting your Keyword Research start by creating a list of what I call Core or Root keywords.

Single keywords which you believe are relevant to your target market and the products or services you’re offering, and the topics your website covers.

Once you have a list of 10 to 20 core keywords open up Google Keyword Research Tool, make sure you have selected your targetted country - eg, Australia, United States, All countries and territories, and enter your core keywords into the keyword research tool one at a time and press “Get keyword ideas”.

This keyword research tool will then return results of which keywords and phrases people are actually searching for, when searching for topics related to your chosen keyword.

There is a drop down which is titled “Choose columns to be displayed:” Select the option “Show All”.

The keyword results will allow you to see the following:

• Estimated Ad Position
• Estimated Av. CPC
• Advertiser Competition
• Local Search Volume ‘month’
• Global Monthly Search Volume
• Search Volume Trends
• Highest Volume Occurred In

The main columns you will need to take notice of are:

Local Search Volume

This column will give you the figure for how many people searched for the specific keyword, in your targetted location in the previous month.

If the column returns “Not Enough Data” it simply means there has not been a significant enough amount of search traffic for that keyword to register.

Search Volume Trends

The search volume trends give an indication, month by month of the trend of that specific keyword.  For our research purposes we want to target uptrending and sideways trending keyword terms, as opposed to down trending keywords.

Keyword Research Tips

When identifying keywords to target for your SEO there are a number of elements you need to consider:

1. Develop a List of Long Tail Keywords

From the core keyword, the keyword research tool will list related keywords and keyword phrases.

The more specific a keyword, or keyword phrase is to your topic, business, service or product, the more effective your search traffic will be, and ultimately more profitable your business will be.

Its much better to rank well for a specific keyword phrase which has lower levels of search traffic, where the keyword is a ‘buying keyword’ or a much more specific keyword phrase eg ‘how to make chocolate cakes’ rather than ‘cakes’ - even if the core keyword has 100 times as much traffic.

2. Target Medium To High Traffic Volume Keywords

From the “Local Search Volume” column we can identify medium to high traffic volume keywords in your target market.

I personally consider medium traffic volume keywords anything over 1000 searches per month.

3. Research Competition For Search Terms In Google

Once you have your list of longer tail, keyword phrases with medium to high traffic volume, start to search on those terms in Google (make sure if you’re targetting google worldwide that you’re on google.com and searching the entire web, rather than just your country of residence).

When Google returns their search results, have a look and see how many other websites you would be competing with, on the top right of the search results page Google will tell you

“Results 1 - 10 of about 17,100,000 for keyword . (0.31 seconds)”

You ultimately want to identify medium to high traffic keyword phrases which have low to medium level competition.

I would consider low level competition anything under 100,000 websites, so aim for under 1,000,000 competing websites.

SEO Basics - Copywriting

The writing of your pages website copy should include a combined focus on writing relevant and informative copy, which making the use of the keyword phrases you have identified in your Keyword Research.

Its often good to write your website copy, or blog posts first and then go back over them to see how you can incorporate your identified keyword phrases.

DO NOT: stuff your copy with keywords, making your website copy obviously spammy and hard to read.

DO: Use plural, singular and ‘ing’ versions of your keywords and keyword phrases

DO: Mix up the locations of your keyword phrases - headings, paragraphcs, links etc

DO: Use semantically related words and phrases

A good format to use for SEO Basics Copywriting is:

• Tell the reader what you’re going to tell them - Introduction
• Tell them - body
• Tell them what you told them - overview/conclusion

SEO Basics - Link Building

Google sees links which come from other websites to yours as a recommendation for your website.

The more people you have recommending you, the more impressed Google will be with your website and believe that what you have to say is more valuable than websites which have less links.

There are a number of linking elements including:

• Page Rank of the linking website
• Link text used in the link
• Position of the link on the page of the linking website
• Reciprocal linking
• Paid Linking
• Subject Matter of Sites Linking To You

SEO Basics - On Page Optimization

SEO Copywriting is writing the body copy of your website pages to be optimized for Search Engine Traffic, for your selected keywords.

You should use the same optimization structure for your website pages as previously discussed in Optimizing for Adsense Ads.

To properly optimize a page for SEO using the long tail keywords you have identified you want to target you must position the keywords on each of your website pages in targetted positions.

Rather than religiously following percentages here’s a good method to follow for onsite or on page SEO basics:

• Use in first paragraph
• Use in last paragraph
• Use it every time you can naturally
• Bold it at least once (not everytime)
• Italicise it at least once (not everytime)
• Try to include it in headings
• Use related keywords and longtails throughout your content

Do that, ignore exact percents, and you’ll be fine.

Woah… this post escalated real quickly didn’t it… a lot longer than I first intended.

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